Private Label & OEM Bike Solutions
Bring your next bike or eMobility product to market with Reid Bikes

Experience built around your market

Reid helps retailers, brands and distributors develop and manufacture bikes, eBikes and eScooters - from product strategy and design through sampling, production, quality control and aftersales support.

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15+ years
Experience in the bike industry
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Since 2016
Private label & OEM experience
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Global supply chain
China • Cambodia • Bangladesh
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Dedicated QC
Reid-employed QC team

Bike & eMobility products built around your market

Whether you're launching a new product, extending an existing range or developing a completely new concept, our team can help.

eScooters

OEM & Private Label eScooters

From commuter models to connected eScooters, we develop products around your target market, customer needs and price point.

eBikes

OEM & Private Label eBikes

Develop eBikes that balance performance, design and target price, with support across product development, manufacturing and quality control.

Analogue Bikes

OEM & Private Label Bikes

From road and mountain bikes to hybrid, leisure, kids and commuter models, Reid develops bikes around your market, customer and target price point.

Your product development partner

Anyone can connect you with a factory.

Reid brings something different: From product development and sampling through to OEM bike manufacturing, quality control and aftersales support, Reid provides the expertise, infrastructure and support to take your product from concept to market.

Reid provides a faster, lower-risk path to market.

Discover why leading brands choose Reid over going factory-direct.

  • Market-led product development

    Develop products around your customer, market and price point, backed by 15+ years of bike industry experience.

  • Global manufacturing network

    Access established manufacturing partners across multiple locations to find the right production solution for your project.

  • Dedicated quality control

    Our on-the-ground QC team oversees production to help ensure products meet agreed specifications and quality standards.

  • Design & sampling

    From specifications and components to prototypes and samples, we help refine your product before production.

  • Commercial & supply chain expertise

    We understand pricing, margins, logistics and market requirements, not just how to manufacture a bike.

  • Support beyond production

    From packaging and manuals to parts, warranty and ongoing development, we're there beyond the factory gate.

Man with a black top sat at a desk designing a bike on a computer

From product idea to launch

Reid develops and sells bikes, eBikes and eScooters under its own brands across global markets. That means we understand what it takes to create products that work commercially - not just manufacture them.

Put that experience to work for your business - bringing the right products to market, on trend, on time and on budget.

Learn more about our story.

Our process

1. Consultation

We understand your goals, target market, budget and timeline, then map out a clear path to launch.

2. Design & sampling

Our team works closely with you to develop and refine the product, ensuring you get exactly what you need.

3. Manufacturing

We select the best-fit suppliers for your project's specific requirements, with our on-the-ground quality control team overseeing every stage to keep production on track and to spec.

4. Marketing & brand support

We provide technical marketing support, including custom carton and manual designs, with further tailored support available - so your product is ready to sell from day one.

5. Aftersales support

Warranty handling, parts support and range reviews, backed by our team, so you're supported long after the product reaches your customers.

6. Ongoing development

As a global bike brand in our own right, we're constantly improving our products and processes - and we pass these upgrades on to you, keeping your range competitive year after year.

Trusted by global brands, retailers and organisations

What our partners say

Hear from businesses around the world who trust Reid to develop, manufacture and deliver their bike ranges.

  • Australian Retail Partner

    “Reid Bikes has been a key partner in the growth of our private-label bike line for almost a decade. Their flexibility, communication and transparency have strengthened our partnership.”

  • UK Retail Partner

    “Reid has helped us develop a new range of electric bikes faster than working directly with a factory, while providing valuable technical and aftersales support.”

  • US Retail Partner

    “Reid’s expertise, product quality and attention to detail have helped us deliver bikes that consistently meet our customers’ expectations.”

Custom & Promotional Bikes

Looking for something to make your brand or event stand out? Reid designs custom promotional bikes for competitions, giveaways, staff incentives, and merchandising displays - helping businesses, agencies and organisations get noticed.

Explore Custom Promotional Bikes
REID ENVIRONMENTAL PLEDGE

BUY ONE, PLANT ONE.

We pledge: for every Reid purchased, we will plant one tree. So that the environments we love stay as healthy as possible! With your support, we have planted over 500,000 trees and counting. Together, let's continue to make a positive impact on our environment. #BuyOnePlantOne

Have a product idea? Let's make it happen.

Whether you're exploring a new bike range, developing an eBike, looking for a new manufacturing partner or simply want to understand what's possible, our team can help.

No obligation • Discuss your requirements • Global support