Understanding Anti-Dumping Duties in the Bicycle Industry

As a global bike brand, we are committed to providing high-quality bikes and eBikes at fair prices while navigating the complexities of international trade regulations. One key challenge in global trade is anti-dumping duties, which can impact the cost and availability of bikes in different markets.

What Are Anti-Dumping Duties?

Anti-dumping duties are tariffs imposed by governments to prevent unfair pricing practices in international trade. These measures are designed to protect domestic industries from imports that are sold at below-market prices due to subsidies or cost advantages in exporting countries.

How It Affects Bicycle Imports

The European Union, the United States, and other regions have implemented anti-dumping duties on bikes and eBikes imported from certain countries. These duties can significantly increase costs for importers and distributors, affecting pricing and availability for consumers.

Our Global Manufacturing Approach

To ensure we can continue offering competitive pricing and high-quality bikes worldwide, we have strategically positioned our production in both Cambodia, Bangladesh and China. This allows us to:

✔ Optimise supply chains to meet demand in different regions

✔ Minimise tariff impacts where applicable

✔ Maintain high production standards across all factories

Cambodia benefits from preferential trade agreements, which can allow duty-free or reduced-duty access to certain markets, including the European Union. Meanwhile, our Chinese production remains essential for innovation, scale, and supporting other key regions.

Our Commitment to Fair Trade

We fully comply with all international trade regulations and are committed to ethical manufacturing practices. By diversifying our production and maintaining transparency, we aim to continue delivering top-quality bikes at fair prices.

If you have any questions about how trade policies impact our bikes, feel free to reach out to our team.