OEM & Private Label bikes

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From product selection to production, we help businesses create quality bikes under their own brand

With experience across every major category of bikes, Reid is a trusted global partner for businesses looking to develop, source and supply bicycles under their own brand.

Bikes built around your brand

Whether you're launching a new bike brand, expanding an existing range or looking for a reliable manufacturing partner, our OEM and private label bike solutions give you the flexibility to create bikes that fit your business.

Everything you need to bring your bike range to market

From initial product selection through to specification, branding and production, we work with you to deliver bikes that meet your requirements and your market.

  • Wide range of bike categories

    Road, gravel, mountain, hybrid, commuter, kids' and more.

  • Your brand, your specification

    Develop bikes around your own identity and customer requirements.

  • 15+ years of global expertise

    Over 15 years of experience across international bike markets.

  • Established & reliable supply

    Established manufacturing and supply-chain relationships.

  • End-to-end support

    From product development and specification through to production.
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Explore our established bike categories

From road and gravel to mountain, commuter and kids' bikes, our established product range gives you a starting point for developing a range that fits your market.

  • Road bikes

    Performance-focused models for road cycling and endurance riding.

  • Gravel bikes

    Versatile bikes designed for mixed surfaces and adventure.

  • Mountain bikes

    Hardtails and off-road models built for recreational and more demanding riding.

  • Commuter bikes

    Practical, versatile models designed for everyday riding and urban use.

  • Kids' bikes

    Lightweight, durable bikes designed for younger riders.

  • Mint green Ladies Classic bike with basket - Reid Bikes

    Lifestyle bikes

    Comfortable, accessible bikes for everyday recreation and leisure.

Your brand. Your bikes.

Private label gives you the opportunity to take an established bike platform and make it your own.

  • Bike frame and specification

    Choose the frame, components and specification to suit your target market and price point.

  • Bike colours and finishes

    Develop a look that fits your brand, from the colourways to finishing details like decals.

  • Bike branding and decals

    Apply your own branding across the bike and all supporting materials.

  • Packaging and documentation

    Create a complete branded product experience, from packaging to product documentation.
Discuss your requirements

Why work with Reid?

Choosing an OEM or private label bike partner is about more than finding a factory. You need a partner who understands bikes, understands the market and can help turn a product requirement into something commercially viable.

A partner with experience behind the product

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15+ years of bike industry experience
We've been developing and supplying bikes to international markets since 2009, and to private label customers since 2016.
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Global market knowledge
Our vast experience across multiple markets helps us understand different customer needs, price points and category trends.
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Proven product expertise
Our knowledge covers the full analogue bike category, from entry-level bikes through to more performance-focused models.
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Designed for commercial markets
We focus on creating bikes that balance specification, quality and cost to deliver a product that works for you and your customers.

Ready to develop your next bike range?

Whether you're launching a new brand or expanding an existing range, talk to our team about your OEM and private label requirements.

Talk to our team