OEM services

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Private Label & OEM bike manufacturing services

From concept and product development to manufacturing, quality control and after-sales support, Reid supports brands, retailers and distributors bringing bikes, eBikes and eScooters to market.

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What can we manufacture?

eScooters

OEM & Private Label eScooters

From commuter models to connected eScooters, we develop products around your target market, customer needs and price point.

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eBikes

OEM & Private Label eBikes

Develop eBikes that balance performance, design and target price, with support across product development, manufacturing and quality control.

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Analogue Bikes

OEM & Private Label Bikes

From road and mountain bikes to hybrid, leisure, kids and commuter models, Reid develops bikes around your market, customer and target price point.

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Why partner with Reid?

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15+ years
Global bike industry experience
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Since 2016
Private label & OEM expertise
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Global supply chain
China • Cambodia • Bangladesh
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Dedicated QC
Reid-employed QC team
Why choose Reid?
“Reid’s expertise, product quality and attention to detail have helped us deliver bikes that consistently meet our customers’ expectations.”

US Retail Partner

Verified Customer

Our OEM & Private Label process

From initial market research and product development through to manufacturing and after-sales support, we work alongside you throughout the product lifecycle.

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1. Consultation
and market research
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2. Design
and sampling
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3. Manufacturing
and quality control
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4. Marketing
and brand support
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5. After sales
and warranty support
Four people in a light office collaborating

1. Consultation & market research

Start with the right product strategy

We start by understanding your business, target market, customers, budget and growth plans. We then look at your existing range, competitors and market trends to identify opportunities for new products and range development.

Our consultation can cover:

  • Target market and competitor analysis
  • Range planning
  • Product opportunities
  • Pricing and budget considerations
  • Market and category trends
Man with a black top sat at a desk designing a bike on a computer

2. Design & Sampling

Turn your product idea into a production-ready specification

We take your product requirements and develop the designs, specifications and samples needed to move from concept to production.

This can include:

  • Range and product planning
  • Custom colours, components and features
  • Preliminary and detailed designs
  • Technical specifications
  • Physical samples
  • Product testing and refinement

Samples can be reviewed and tested before production, giving you the opportunity to refine specifications before manufacturing begins.

3. OEM bike manufacturing & quality control

Reliable production. Controlled from development to shipment.

We work with established manufacturing partners across China, Cambodia and Bangladesh, supported by Reid's dedicated quality control team.

Once your product is approved, our manufacturing and quality teams manage production against agreed specifications, timelines and quality requirements.

Our manufacturing support includes:

  • Supplier and factory selection
  • Production management
  • In-process inspections
  • Final quality control
  • QC reporting
  • Shipping coordination
  • Supply-chain management

Our dedicated QC team carries out detailed production checks throughout the manufacturing process, helping ensure products meet agreed specifications before shipment.

Learn about certifications & audits
Lady sat at desk carrying out marketing on her laptop

4. Marketing & brand support

Get your product ready for market

We support the final stages of your product launch with practical marketing and brand assets designed around your product and customer.

Support can include:

  • Custom packaging and carton design
  • Product photography & imagery
  • User manuals
  • Product information
  • Marketing materials
  • Tailored launch support

Helping you move from manufactured product to market-ready range.

Building with 'REID' logo on in Australia

5. After sales & warranty support

Support that continues after launch

Our partnership doesn't end when your products leave the factory. We provide ongoing account, warranty, technical and spare parts support to help you maintain a positive customer experience.

Dedicated Account Support

Your dedicated account contact can help with product, technical and operational requirements throughout the partnership.

Warranty Support

Our in-house warranty team helps manage claims efficiently, with tailored communication and training resources available where required - helping protect your customer experience and brand reputation.

Spare Parts Packages

Tailored spare parts packages can help retailers, distributors and hire fleets minimise downtime and keep products in service.

Man knelt on the floor smiling, with five Reid bikes next to him

6. Ongoing product development

Keep your range competitive as the market evolves

We monitor market, demographic and industry trends alongside feedback from our global partners to identify new product opportunities and improvements.

We can review your existing range, recommend new models and identify product improvements as your market and customers evolve.

Insights from our global partners help inform ongoing product development, giving you access to knowledge and market feedback gathered across multiple markets.

Why partner with Reid?

Ready to develop your product range?

Tell us about your bike, eBike or eScooter project and our team will help you understand the best route from concept to production.

No obligation. Tell us what you're looking to develop, your target market and your requirements.

Discuss your project