OEM & Private Label Bike Manufacturer | About Reid Bikes – Reid Bikes

About us

Global Private Label & OEM Bike Solutions

Reid Bikes is a global cycling and eMobility business with more than 15 years of experience designing, developing and manufacturing bikes, eBikes and electric scooters.

Founded in Melbourne, Australia in 2009, Reid began with a simple mission: to make cycling and eMobility accessible to all. Since then, we have grown from an Australian bike brand into an international business, with Reid products now distributed across more than 30 countries.

15+ years

Experience in the bike industry

Since 2016

Private label & OEM experience

Global supply chain

China • Cambodia • Bangladesh

Dedicated QC

Reid-employed QC production team

Two men on Reid bikes in the forest with helmets on

From our brand to private label

Reid develops, markets and sells its own range of bikes and eMobility products, giving us first-hand experience of what it takes to bring products to market.

We understand the challenges beyond manufacturing, from product selection and specification to pricing, marketing, retail and customer expectations.

That experience is what we bring to our private-label and OEM partners.

Private-label bikes

In 2016, we began working with our first private-label bike client. Since then, this part of our business has grown to support fifteen private-label clients across the UK, US and Australia, from UK PLCs and direct-to-consumer brands to Australia's largest specialist bike retailer.

Today, we combine our experience as a global bike brand with established OEM and private-label bike capabilities to help businesses bring their own bikes, eBikes and eScooters to market.

See what our partners say

End-to-end partner

Dedicated quality control
Our experienced QC team works directly with our manufacturing partners to maintain quality throughout production.
Established supply network
Long-standing manufacturing relationships and a diversified supply chain help us deliver reliably across different markets.
Product development expertise
Our product team brings years of bike design and market experience to every project.
Global market knowledge
With experience across international markets, we understand the different requirements of customers, retailers and brands.
Support beyond production
From product development and documentation to marketing support and after-sales, we can support your project beyond the factory.

Speak to our team

“Reid Bikes has been a key partner in the growth of our private-label bike line for almost a decade. Their flexibility, communication and transparency have strengthened our partnership.”

Australian Retail Partner

Verified Customer

Experience built over 15+ years

Our knowledge has been built through years of designing products, working with manufacturing partners and responding to the changing needs of the cycling and eMobility markets.

Global supply & manufacturing network

We have developed an established global supply and manufacturing network and work closely with our partners throughout product development and production. Our teams bring expertise across product development, sourcing, quality, manufacturing and global markets.

This means our private-label bike partners benefit from more than manufacturing capacity. They gain access to the knowledge and experience we've built through developing and operating our own international cycling brand.

Two cyclists riding Reid bikes on a forest path

A global business with a personal approach

While Reid has grown significantly since 2009, we remain focused on building long-term relationships with our customers and partners. We work closely with businesses to understand their brand, market and ambitions, developing products that are designed to meet their specific requirements.

A man riding an orange KADe 4 Reid bike with two children on the back, all wearing helmets

Built for long-term partnerships

We're not looking to simply manufacture your next product. We aim to become a long-term partner, supporting your product development and helping your range evolve as your market changes.

Meet the team leaders

Rob Akam

Reid Group CEO

Piers Riley

Head of Private Label Product

Jon Street

Commercial Manager

Seonaid Paterson

Head of Supply Chain

Taberna Sansom

Head of Marketing

Echo-Guo

QC Team Leader

Our global teams

United Kingdom Office
Phone number: +44 1202 526220
Email: marketing@reidbikes.com
Address: Unit 4 Vista Place, Coy Pond Business Park, Ingworth Road, Poole, BH12 1JY, United Kingdom
(Showroom visits by appointment)
Australia Office
Phone number: (03) 9314 9199.
Email: marketing@reidcycles.com
Address: 67/422-426 Somerville Rd Tottenham VIC 3012, Australia
China Office
Phone number: +44 1202 526220
Email: marketing@reidbikes.com
Address: Room 16, NO. 601 Luoyang St, Dongjiang Port, Tianjin China